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Articles in BI Tools

SAS BI Dashboard: Measuring the Conversion Rate with Google Analytics

February 8, 2012 – 9:14 am | Comments Off

Once you start looking at your Google Analytics, it is thrilling to see that visitors are coming to your humble Web site and some even return. Your first inclination is to create fancy dashboards to show the traffic patterns, compare the patterns by day of week, segment into New and Returning visitors, soon your charts may even be trending on #StuffDataGeeksDo.  
In the past few weeks …

Peek Inside SAS BI Book: Building Business Intelligence with SAS

February 4, 2012 – 1:38 pm | 2 Comments

You may be aware by now, our new SAS BI book Building Business Intelligence with SAS:Content Development Examples launched last week on the SAS Press site. That’s right, SAS Press will be delighted to bring a copy of this SAS BI book to your door.
When Angela and I set out to write this book, one of the first things we discussed was how new users …

SAS BI Dashboard Rocks My Google Analytics Data Analysis

February 1, 2012 – 7:32 am | Comments Off
sas bi dashboard spark table indicator new columns and ranges

I have to say I’m in love with the new SAS BI Dashboard and it’s many features. It really brings the Google Analytics to life and helps me understand how the Website traffic changed over time along with the key influences. The following figure gives you an idea of how you can integrate dashboard indicators for an interactive user experience. The best part is how …

SAS BI Dashboard: Google Analytics Dashboard Kicked Up a Notch

January 23, 2012 – 7:56 am | Comments Off

Google Analytics uses data from your Website to prepare a neat looking application where you can explore your data and answer what I consider your first-level questions. First-level questions are the most basic things you might want to know, such as How many? What Time Period? It is the second- and third-level questions where the analysis and action plans come into play. After all, it’s …

SAS Web Report Studio: Chart Makeover – Before and After Shots!

January 18, 2012 – 7:47 am | Comments Off

SAS Web Report Studio has some features that help can improve the overall appearance or just shake things up a little. You can change the template for individual reports in cases where you need to better highlight an idea.
Tip! Check out the Information is Beautiful site for some inspirational ideas about presenting data. Of course, Stephen Few’s Now Your See It book I keep …