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Articles by Tricia Aanderud

Tricia Aanderud is a SAS Business Intelligence and Visual Analytics consultant based in Raleigh, NC who works for Zencos Consulting. She has written several books about SAS, presented papers at many SAS conferences, and has been using SAS since 2001. Contact her for assistance with your next project.

Seven Interesting Data Storytelling Examples

2018-06-09 – 2:20 PM
Data storytelling example

When I am trying to learn a new skill or develop thinking around a subject, such as data storytelling, I find examples of others work helpful. The trick to reviewing work is thinking about what is effective, not what is good or bad. Sometimes I learn more from the examples that are ineffective then the effective ones. The effective examples are just good and you know …

Use Network Analysis to Understand Your Customers with SAS Visual Analytics 8.2

2018-01-21 – 7:10 PM
Network Analysis

You can use the SAS Visual Analytics 8.2 Network Analysis object to visualize relationships. For some recent data analysis, I was trying to understand the location of customer in relation to the assigned sales office. My suspicion was that it wasn’t evenly distributed. Most likely there were some customers not assigned an office together.
Understanding the Network Analysis Object
The network analysis object shows the relationship between …

My 7 Favorite Features in SAS Visual Analytics 8.2 on Viya

2018-01-14 – 12:06 PM
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In December 2017, SAS Visual Analytics 8.2 was recently released along with some fantastic functionality. Here’s the seven features that I find useful.
1 – Autosave and Auto Recovery
I’ve made the mistake of walking away from a browser session with a report I was building. True I didn’t save it but to my defense I didn’t think I’d be gone so long. Inevitably the report would …

Designing Dashboards: Finding the Fantastic Five Colors

2017-06-19 – 3:45 PM
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Color may have the most impact on your design. People react strongly to color either through culture values or personal choices. As with fonts, color is another element of style. And just like fonts, colors communicate meaning as well. [Read: Understanding the Importance of Color in Reporting] SAS offers many pre-chosen styles or palettes that work well. You may want to distinguish your dashboard from …

Creating a Web Analytics Report in SAS Visual Analytics 8.1

2017-06-19 – 9:50 AM
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Recently I was asked to create a Web Analytics dashboard on spec. I decided to use the latest version SAS Visual Analytics 8.1 so I could review the new features. When we wrote the Introduction to SAS Visual Analytics book, we were using beta versions of the application. Here’s some of the process I used while working on creating the Web Analytics report.
Getting the Right …